Ideology is a fundamental part of any media product: be it film, music, comics, video games, newspapers or magazines. An ideology is a set of ideas that constitute ones goal's, expectations and actions. The goal of any ideology is to highlight a section of society, or a certain aspect of life, that is wrong - Or to promote a certain lifestyle that some seem to think are better. This can be either subtle or overt.
A popular example of this is V for Vendetta. The ideology it follows is that the government is corrupt, we cannot under government rule, if we are to survive equally we should have community based living.
NME magazine is a the music for the so called 'Indie' stereotype, following bands like Arctic Monkeys or The Strokes.
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