Tuesday 24 January 2012

Semiotics

Semiotics means the use of symbols or emblems to signify what an object or idea is. It teaches us that just because we perceive the letter 'A' is perceived by the English speaking world to sound like it does and spell what it does, does not make it so to everyone, this is just how we've been trained or taught in our society.

There are two main theories associated with Semiotics. Ferdinand de Saussure's Dyadic Semiotic System is one of them. In this, there is the Signifier and the Signified. The Signifier is what is seen or what is there, and the Signified is what is meant or understood.


The second is Charles Sander Pierce's Triadic Semiotic System. This explains that there are three terms of state: The sign, the object, and the interpretant. One is a symbol that we assign meaning, we assing this meaning beacause 'something' must have a name, according to human nature, and the final is the interpreteant who is use, we carry out these operations to form language and meaning.

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